A disappointed salesman of Pepsi returns from his Middle East
assignment.
A friend asks, "Why weren't you successful with the Arabs?"
The salesman explains, "When I got posted in the Middle East, I was
very confident that I will make a good sales pitch as Pepsi is virtually
unknown there."
But, I had a problem....I didn't know how to speak Arabic. So, I
planned to convey the message through 3 posters...
First poster - a man crawling through the hot desert sand... totally
exhausted and panting ....
Second - the man is drinking our Pepsi ....
and Third - our man is now totally refreshed ....
Then these posters were pasted all over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak Arabic,
I also didn't realize that Arabs read from right to left..."
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